Big Tobacco Lawsuit


In 2006, the American Cancer Society and other plaintiffs won a major court case against Big Tobacco. Judge Gladys Kessler found tobacco companies guilty of lying to the American public about the deadly effects of cigarettes and secondhand smoke.
Today, after 11 years of Big Tobacco stalling and negotiating, tobacco companies are being required to run an extensive television and newspaper advertising campaign, at their own expense, admitting the truth about their products.
The court case and this advertising campaign are a major victory for the American Cancer Society, ACS CAN and all Americans.

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Help us let people know about Big Tobacco’s historic, year-long ad campaign on the truth about smoking. #LiesBigTobaccoTold

Latest Updates

December 19, 2017

“Elected officials must seize the opportunity to put an end to the industry’s lies and manipulation by passing and implementing public health policies that finally eradicate the tremendous human and economic toll of tobacco use,” said American Cancer Society Cancer Action Network president Chris Hansen in an op-ed for the

December 19, 2017
Missouri, National, Nebraska, Rhode Island

“Tobacco companies have been lying to consumers, and it is finally time for them to come clean,” says American Cancer Society Cancer Action Network volunteer Karen McKay in a letter-to-the-editor to the St. Louis Post Dispatch. Karen’s letter-to-the-editor was one of many that ACS CAN volunteers wrote

December 5, 2017
Rhode Island

Truth, yet deceit from Big Tobacco Warwick Beacon · Tuesday, December 5, 2017 To the Editor: As a volunteer with the American Cancer Society-Cancer Action Network (ACS CAN) I learned at our last meeting that the tobacco industry is, finally, being forced to broadcast the harms of

November 27, 2017

“It is a really big watershed in terms of the industry actually coming clean for the first time ever about the health effects of smoking,” said Mary Rouvelas, senior counsel to the American Cancer Society Cancer Action Network, in an interview with NBC News. For decades, Big Tobacco lied