Big Tobacco Lawsuit


In 2006, the American Cancer Society and other plaintiffs won a major court case against Big Tobacco. Judge Gladys Kessler found tobacco companies guilty of lying to the American public about the deadly effects of cigarettes and secondhand smoke.
Today, after 11 years of Big Tobacco stalling and negotiating, tobacco companies are being required to run an extensive television and newspaper advertising campaign, at their own expense, admitting the truth about their products.
The court case and this advertising campaign are a major victory for the American Cancer Society, ACS CAN and all Americans.

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Help us let people know about Big Tobacco’s historic, year-long ad campaign on the truth about smoking. #LiesBigTobaccoTold

Latest Updates

December 5, 2017
Rhode Island

Truth, yet deceit from Big Tobacco Warwick Beacon · Tuesday, December 5, 2017 To the Editor: As a volunteer with the American Cancer Society-Cancer Action Network (ACS CAN) I learned at our last meeting that the tobacco industry is, finally, being forced to broadcast the harms of

November 27, 2017

“It is a really big watershed in terms of the industry actually coming clean for the first time ever about the health effects of smoking,” said Mary Rouvelas, senior counsel to the American Cancer Society Cancer Action Network, in an interview with NBC News. For decades, Big Tobacco lied

November 21, 2017

“Decades after they were banned from the airwaves, Big Tobacco companies return to prime-time television this weekend — but not by choice,” according to an Associated Press article. More than a decade after a lawsuit won by the American Cancer Society and other plaintiffs and after years of delays

November 20, 2017

Starting Nov. 26, the major U.S. tobacco companies must run court-ordered newspaper and television advertisements that tell the American public the truth about the deadly consequences of smoking and secondhand smoke, as well as the companies’ intentional design of cigarettes to make them more addictive.