In 2006, the American Cancer Society and other plaintiffs won a major court case against Big Tobacco. Judge Gladys Kessler found tobacco companies guilty of lying to the American public about the deadly effects of cigarettes and secondhand smoke.
Tobacco companies are required to run an extensive television and newspaper advertising campaign, at their own expense, admitting the truth about their products.
The court case and this advertising campaign are a major victory for the American Cancer Society, ACS CAN and all Americans.