WASHINGTON, DC – March 28, 2013 – The Centers for Disease Control and Prevention’s (CDC) Office on Smoking and Health (OSH) announced this morning that it will launch the second phase of its “Tips from Former Smokers” campaign April 1 with a new set of national ads that encourage people to avoid tobacco use and quit smoking. First launched in March 2012, the “Tips from Former Smokers” campaign is aimed at educating the public about the harmful effects of smoking and the difficulty of living with a medical condition caused by smoking.
“As we saw in the first wave of this campaign, hard-hitting ads that illustrate the real consequences of tobacco use are highly successful at encouraging smokers to quit and discouraging youth from taking up the deadly habit,” said John R. Seffrin, PhD, chief executive officer of the American Cancer Society Cancer Action Network (ACS CAN), the advocacy affiliate of the American Cancer Society. “We hope the CDC’s new ads will serve as a wake-up call for smokers and would-be tobacco users about tobacco’s lethal impact on one’s health.”
The advertising campaign will run nationwide for a total of 16 weeks on television, radio, the internet and in print publications. The ads will encourage smokers to call their local Quit Line or log onto smokefree.gov for help quitting. The ads can be previewed at: cdc.gov/quitting/tips.
In addition to supporting the CDC’s education efforts, ACS CAN is working to strongly implement the Family Smoking Prevention and Tobacco Control Act, a landmark law giving the Food and Drug Administration (FDA) the authority to regulate tobacco products. Provisions of the law have already reined in the tobacco industry’s ability to market directly to our nation’s youth, and ACS CAN is advocating strongly for the FDA to assert its jurisdiction over all tobacco products, including cigars, which are increasing in popularity among youth.
“Combating tobacco use requires a multi-pronged approach, including federal regulation of tobacco products, increased tobacco taxes, smoke-free public spaces and workplaces and sustained investment in prevention and cessation now and beyond the end of the CDC campaign,” said Christopher W. Hansen, president of ACS CAN. “We’re pleased that this historic advertising campaign can continue to help combat the tobacco industry’s unscrupulous efforts to addict new users and prevent existing users from trying to quit.”
ACS CAN is working at the federal, state and local levels to implement strong tobacco control policies including comprehensive smoke-free laws, regular and significant tobacco tax increases and fully funded tobacco prevention and cessation programs. A comprehensive tobacco control effort is the only way to combat the relentless marketing efforts by tobacco companies to addict new, young smokers and keep current smokers hooked — spending more than $10 billion a year – $29 million each day.
ACS CAN, the nonprofit, nonpartisan advocacy affiliate of the American Cancer Society, supports evidence-based policy and legislative solutions designed to eliminate cancer as a major health problem. ACS CAN works to encourage elected officials and candidates to make cancer a top national priority. ACS CAN gives ordinary people extraordinary power to fight cancer with the training and tools they need to make their voices heard. For more information, visit www.acscan.org.
FOR MORE INFORMATION, CONTACT:
Lauren Walens or Alissa Crispino
American Cancer Society Cancer Action Network
Phone: (202) 661-5763 or (202) 661-5772
Email: Lauren.Walens@cancer.org or Alissa.Crispino@cancer.org
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